This was a university project where the task was to produce a new and modern package design for Carr’s table water crackers which would entice customers to purchase. It had to still be visually recognisable to Carr’s existing brand, stand out on the shelf beside competing products as well as look unified between the different flavours.
My approach to solving these requirements began with maintaining Carr’s traditional blue colour associated with the brand. Large blocks of their blue colour made richer combined with new fonts as well as a pairing back of unnecessary information aided to a fresh and modern look.
The unique look and enticement of customers was solved with the tiling photos of different ways to eat Carr’s biscuits. This replaced the photo of a naked biscuit from old designs with interesting and inventive ways to combine and flavour your snack. The imagery around the box would help to prompt the customers creativity with ideas and see the product as more then just a plain biscuit.
This project was a good chance to try out food photography which I had been curious about for a while. Due to the effect food photography can easily make something delicious look as unappealing as a foot, I was surprised to find I could take some very pleasing and delicious looking photos.
