Lookbook promoting Madonna’s new footwear collection  “Truth or Dare”, sold in Macy's and other select retailers in Canada and the U.S.  Each season’s collection, packaging and marketing materials were created by Aldo’s Product Services division, in collaboration with Madonna and her team. This lookbook was designed to not only portray the brand's launch collection, but to also position Madonna as a relevant player in both fashion and popular culture,  with the concept "Madonna by Numbers".

 

 

 

 

Packaging of Madonna’s “Truth or Dare” footwear collection, sold at Macy’s, the Bay, Nordstrom, and other select retailers.

 

 

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