Objective: Develop a Valentine's Day campaign for use on Timex.com and Timex social profiles.
Coming on the heels of the Wear It Well rebranding of Timex.com, it was important that our Valentine’s Day messaging portray the same youthful, authentic, and playful personality. Working closely with the Marketing and Creative teams, I built a Valentine’s Day digital strategy to promote a few of our best-selling men’s and women’s watches, with a focus on red, white, and pink styles. I photographed watches and collaborated with other members of our in-house creative team to develop content for Timex.com and social media.
Lead Campaign Creative
Original photo:
Activation on Timex.com:
Activation on social media:
Activation in email:
