“Color is like cooking: The cook puts in more or less salt, that’s the difference!” - Josef Albers

 

At BUCK, we had a blast deconstructing color theory with Google’s Material Design team. We embraced simplicity to highlight the true hero in this spot: Color… and more specifically, Material Design’s well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of.