Employer? Hire From SCAD
|
Prospective Student? Request Info
SCAD Portfolios
  • Gallery
  • About
  • Sign Up & Showcase Your Work
  • Login

Coppertone - Rebrand and Packaging

Branding, Graphic Design, Packaging
  • Current logo and new logo design
  • Stationary
  • New packaging design
  • Portable packaging
  • Display
  • Website
Isadora Blank
Porto Alegre, Brazil
Follow on Behance Following Unfollow
    • Sinalização e Mobiliário Urbano | Centro Histórico
    • Graphic Design, Furniture Design, Product Design
    • Eu Escolhi Tropical Banana
    • Graphic Design, Packaging, Illustration
    • Serengetee - Share your adventures
    • Art Direction, Branding, Graphic Design
    • Lady Speed Stick - Lady S
    • Art Direction, Branding, Packaging
    • Concepting Book
    • Crafts, Graphic Design, Print Design
View All Projects

Discuss This Project:

You must Log in as a Creative to join the conversation
    Load More↓

    Project By

    Isadora Blank
    Porto Alegre, Brazil
    Follow on Behance Following Unfollow
    Share Project

    About Project

    Rebrand of the known sun care brand Coppertone in order to attract to a younger audience and emphasize the necessity of daily sun protection. Using their existing line of sun care products, Clearly Sheer, which is their lower SPF line more appropriated for sunny days and daily protection. This idea was reinforced with the creation of two models of portable packaging, easy to carry to estimate people to apply it more often. // Rebrand da conhecida marca de produtos de proteção solar, Coppertone para atrair um público mais jovem e reforçar a necessidade de proteção diária. Utilizando a linha de produtos Clearly Sheer, já existente e com baixo FSH para uso em dias ensolarados. Foram criados mais dois modelos de embalagens para a linha, portáteis e de fácil manuseio para estimular os consumidores a utilizarem protetor solar com mais frequência.
    Published: July 01, 2015
    • Views 443
    • Appreciations 6
    • Comments 0
    Coppertone sunscreen portable
    • Project Copyright Info
      COPYRIGHT INFO:
      Attribution Non-commercial
      Read More
    • Report
    SCAD Portfolios

    SCAD

    • SCAD Museum of Art
    • SCAD TV

    Contact

    Legal

    • Privacy Policy
    • Terms of Use

    Follow Us

    • Facebook
    • Linkedin
    • Pinterest
    • Twitter
    • YouTube
    © 2021 SCAD Portfolios
    • Help & FAQ
    • Behance TOS
    • Privacy
    • About Behance
    • Online Portfolios