Campaign: Hispanic Heritage Month 2014
Media: Integrated
Office: Bravo/Y&R Miami
Client: Winn-Dixie

Creative Director: Marcos Moure
Art Director: Michelle Poler
Copywriter: Andres Martinez

 

September only means one thing when it comes to Winn-Dixie: Hispanic Heritage Month. It is one of the biggest campaigns of the year because we celebrate exactly what our target is: Hispanics who came to the US to adopt the American culture always adding their Latin twist. Last year, we came up with our campaign: The fresh is in the mix, where we would pair up an American meal with a Latin ingredient (or vice-versa) to create a completely new dish; the result of both cultures. The campaign was such a success, we were asked to continue last years' campaign but give it a slightly refreshed look. This years' campaign "Two cultures, amazing freshness" brings new recipes to the table (pun intended) and a bright new look and feel.

Recipe Book to give out during the events and at the stores.

Poster outside the stores: Two worlds, one kitchen.

Microsite - Mobile version 

Microsite - Mobile version (www.dosculturasmuchafrescura.com) 

Microsite, mobile version - actual recipes

Microsite - Desktop Version

Chef Pepin showcasing the recipes we came up with on NBC 6