Concept
Assigned to create a commercial for Nike bases on Gandhi's speech.
"Strength does not come from winning. Your struggles
develop your strengths. When you go through hardships
and decide not to surrender, that is strength."
I created a commercial for Nike Training Club which places influence on the athlete’s body with keywords from the Gandhi’s speech integrated with the athlete’s movements throughout the commercial. I was also inspired by chronophotography and thought it would emphasize the athlete's movements.
Moodboard
Chronophotography Styleframes
