Abstract
Delta Omega Phi is a Local Sorority founded on Cleveland State University. The task is to create a stunning brand, which includes the logo, guidelines, and stationary, that attracts both potential new members and women alike.
The Good Stuff
To give the organization more appeal to the classier generation of college women, I have focused on the symbol that encompasses true natural beauty, the Calla Lily, Delta Omega Phi's Flower. This symbol, along with colors of Carolina Blue and Lily White, truly depicts the true nature of Delta Omega Phi.
Stationery items are used to build the organization identity. Business cards, letters, and Booklet styles all contain the same color palette as described in the Brand Guidelines.
The Pearl Guide
To give the potential new members an insight of the history, structure, and procedures of Delta Omega Phi, they are each given The Pearl Guide, and workbook of history, facts, and workings. In collusion with the president and historian on this portion of the project, we have made a workbook that puts together a sleek, elegant, and modern design with very great visualizations and historic information.
Letterheads, Digital Wallpaper, and Facebook Page
Business Cards
