Concept / Copywriter
Advertising / AV / Print / Web
Advertising / AV / Print / Web
The journey to discovery begins by unearthing a product's unique benefits and tailoring the elements to hit a specific target audience. These elements drive decisions that create the overall concept. Every word, image and design element must have a synergistic relationship which evokes emotions, creates a lasting memory and ultimately a personal connection which drives the consumer to a point of individual identification. The end result evokes a desire to acquire the product to fill that unmet need, leaving the consumer satisfied with their decision and wanting more.
