Love=Football’ illustrates how when you find the truth, you can tell a truly great story.PUMA brought a serious challenge; to completely rebrand PUMA Football. Others promised winning and fame through vigorous work and tireless dedication, we gave PUMA an edge by promoting the sense of joy and community it brings through the shared love for the game.
Through, film, print, outdoor, digital and guerrilla media, the ‘Love = Football’ campaign extended throughout Europe, Asia and Africa, including communications around the 2010 World Cup in South Africa. It’s been so successful to date that it continues to be a core platform for PUMA’s brand communications around all of its team sports.
Love = Football – is a statement as much about the game as about PUMA. Simple and symbolic, understandable in any language, it speaks to the universal core of what motivates people to play.
Through, film, print, outdoor, digital and guerrilla media, the ‘Love = Football’ campaign extended throughout Europe, Asia and Africa, including communications around the 2010 World Cup in South Africa. It’s been so successful to date that it continues to be a core platform for PUMA’s brand communications around all of its team sports.
Love = Football – is a statement as much about the game as about PUMA. Simple and symbolic, understandable in any language, it speaks to the universal core of what motivates people to play.
