This project required me to research and subsequently, revamp an existing brand's identity. Once I found out that Barbasol was one of the oldest brands of shaving cream that still exists today, I decided that exploring a new identity for the brand would be a fun challenge. Invented in 1919, the founder, an MIT Professor named Frank Shields, wanted to provide men with a product that gave them a barbershop shave and that ultimately, made them feel good about themselves. With that notion in mind, I used the motif of a barbershop pole ribbon as the basis of the brand's re-designed identity. Only the package design is shown here.