The client requested billboards for several Vegas locations that conveyed the message Denny’s is open 24/7 & is a convenient location for Vegas tourists driving to/from their hotel. Our team created a concept focusing on several iconic Denny’s menu items with clever one-liner headlines. I worked on finalizing the layout, image placement, color palettes & headlines. The client ended up choosing to use 2 of the billboards out of the 5 created.

Client Final Picks