Background: Many nonprofit organizations that do advocacy work know of Blackbaud, but they do not think of us as an advocacy vendor. Furthermore, if they do know about our advocacy offering, they may believe our solutions are outdated. Blackbaud wanted to elevate its reputation and credibility within the advocacy space using a thought-leadership program geared to this unique audience.
Creative Solution: Agency 545’s design and editing teams worked together to deliver a creative look and tone that would resonate with professionals at advocacy organizations. The tone was straightforward, yet casual—focusing on the benefits of attending the series of webinar events rather than Blackbaud’s advocacy solutions themselves. Playing on the political pins often worn during election year, we created a series of pin-like icons representing the many facets of advocacy work.
Deliverables: Emails, landing page, datasheet, social ads
Creative Solution: Agency 545’s design and editing teams worked together to deliver a creative look and tone that would resonate with professionals at advocacy organizations. The tone was straightforward, yet casual—focusing on the benefits of attending the series of webinar events rather than Blackbaud’s advocacy solutions themselves. Playing on the political pins often worn during election year, we created a series of pin-like icons representing the many facets of advocacy work.
Deliverables: Emails, landing page, datasheet, social ads
