As a component of my Graphic Design Entrepreneurship class, I was tasked to create a promotional book for a design firm of my choosing. Being a huge fan of Design Army's clever yet visually appealing work, I decided to focus on the DC-based firm for this project. After researching the firm's business and creative practices, the challenge was to create a book that aligned with Design Army's brand identity, both visually and with regards to content – not an easy feat. But, I adhered to the firm's simple, elegant and functional style to create a book that I think fulfilled the project's objective.
(Photo Credit: Lamon Bethel)