Farm House





  • inspirational ideation behind finding the lines, shapes, and textures that create the "Farm Field Pattern"




  •  
  •  
     
     
     
    The Farm House Kitchen Field Book is a recipe book constructed from 100% recycled materials and features a die cut
    on the front cover to display an inside illustration that represents an abstract bird's eye view of farm fields and crops.




     




  • Within the design system, the original logo becomes dynamic as the same style is applied to
    sections of the cook book—such as "Barn Yard Birds"—and sections of the restaurant's menu. 


     
     
     
  •  
     
     
     
    The Field Pattern from the cook book becomes a second visual identifier for the brand and is applied
    as a vehicle wrap to an old Chevy truck. The idea is that this truck becomes a promotional piece for the brand
    when it visits the local farmer's market and would contain a community garden in its back bed area.