We created a series of five video shorts as part of the "Inspire the New Life" campaign. The effort was aimed at telecommunication service providers to show how Tellabs provided solutions to meet their customers' needs.

The shorts featured heavy users of technology that demanded reliable, high-bandwidth service from their provider. We featured a video blogger, an up and coming band from Montreal, a hard-core gamer, two entrepreneurs/graphic designers and a hip-hop artist/flash developer.

Videos were posted  on the campaign website, inspirethenewlife.com, YouTube, Google Video and industry-specific websites. Video clips were also used at trade shows, customer events and in email marketing. Within 18 months, the documentary had more than one million views and the ROI was 3x the original investment by Tellabs.

Agency: Gerard Design
Agency: Insite Interactive


Awards
· 2008 Communicator Award: Silver
· 2007 Adweek Buzz Awards: Film/Movie
· 2007 Telly Award Platinum: Corporate Image
· 2007 Telly Award Platinum: Internet Promotion
· 2007 Telly Award Platinum:Non-Broadcast/Alternative Media