The INDIE Channel is the fearlessly authentic voice of South African pop culture. Established in 2013, the platform features curated South African artists, musicians and performers on a weekly basis, creating unique content and showcasing existing work by the artists, giving them a broad platform from which to promote their work. 

 

The production of the on-going project is based at Native VML, with video content and editing outsourced to a group of young, local film makers - in keeping with the philosophy of becoming a platform for young creatives.

 

For the below episodes, I was responsible for over-seeing, co-ordinating direction and approving the content as and when it was filmed. My role included giving feedback, writing scripts and over-seeing that the content fits the brand's intended message and direction. 

 

An incredible project to be a part of.

 

Credits: 

 

ECD: Ryan McManus

Strategist: Mari Basso

Agency AM: Gia Berger

Agency PM: Isobel Ringrose

Camera: Maxime Thaysen
Producer: Stacey Howell