Client: Maruko Animation of Japan
Production: Shanghai Character License Administrative Co,Ltd
Media Design&Installation: CRE Imagination
Location: Shanghai ,China
Date: 29.04 - 02.06.2015
Location: Shanghai ,China
Date: 29.04 - 02.06.2015
This is a well-known Japanese animation brand "Chibi Maruko" which influenced two generations in China. They organized a grand exhibition which spent three floors, covering an area of about 1,000 square meters. It is the largest "Chibi Maruko" exhibition in China, to celebrate her 25th Anniversary.
CRE Imagination developed two amazing new media game in the exhibition, attract many people to participate. There are totally more than 52,000 people visit this exhibition during May.
At the “Photo DIY” section, visitors can take a photo with Maruko, the photo will be transferred real-time to a HD multi-touch screen through WIFI, then visitors can draw on their photo and get a Maruko theme photo frame from kinds of colorful frame library, DIY their own photo by changing the little cartoon things. When finished, send the picture through email to keep personal souvenir.
CRE also setup a big screen with 10 meters width and 2.5 meters height, use 3 WUXGA projectors stitch a seamless screen. Children can play games with Maruko on the screen, and the parents or adults can send their pictures directly to the screen by their mobile, to have fun together with the Children together.
During the 35 days exhibition, there are over 7000 user follow CRE online account, and send more than 35,000 pictures to join the game, efficiently increase the user experience and expand the brand influence.
