Michelob Golden Light Draft Beer
2015 branding + TV (4) + Print + OOH + Point of Sale + Digital/Social + Photography
Every facet of Minnesota's favorite beer got a fresh new look. This campaign started back in Oct 2014 and was finally completed in June 2015. It took a long time to make everything but the finished product is well worth it. Additional elements will be shared once they go live.
ECD/Writer: Peter Kim
Sr. AD/Designer/Production: Noah Gregg
ACD/Writer: Mike Sherman
Producer: Mike Fox
Directors: Norman Bros
Photographer: Scott Amundson
2015 Summer TV. Directed by the Norman Bros. Music: Step Rockets "Turning Tide (By Your Side)"
2015 Summer - Wakeboarding :15
2015 Fall - Campfire :30
2015 Fall - Campfire :15
Print - Summer promotion
Print - Summer
Print - Summer
Print - Fall
Print - Fall
OOH
OOH - Train Station and Train Wrap
POS - 2x3 store sign
POS - 2x3 Draft Sign
POS - standee
POS - stringer pennant
