Project Goal: To give a yearly fundraising campaign a "fun and fresh" look. 

 

The school is in a period of growth, and has had many fundraising campaigns. Past campaigns had a dry and corporate feel. The new campaign needed to be eye catching.

 

The project goal was achieved by creating a custom envelope that would stand out amongst other mailed items and by presenting the campaign information in a dynamic way that included light colors.

 

Our team collaborated to make a promotional video for the campaign using my design.