Spreading is a movement to inspire people to be kinder to one another in their daily lives in order to make the world a better place. The Spreading movement encourages people to be more conscious of the kindness of others and in their own lives.
It informs people of the numerous benefits of kindness as well as encouraging them by leading by example.
Here are some examples of how the brand can be used to physically promote the movement. It makes the brand more engaging and interesting. The quotations on the window stickers will help to instill the movement within people but also create curiousity in those who don’t yet know about the movement.
The magazine could be placed around the same area. The movie could be played on screens here too.
The magazine has a few key components to it. It tells people of the benefits of kindness. It gives recognition to people with stories of kindness. It holds ideas of how you can bring more kindness into your life. It also details some of the acts of kindness I undertook as part of the project.
The magazine seeks to encourage and inspire people to participate in the Spreading kindness movement. It has the Spreading brand running throughout it.
Another purpose of the magazine is for people to witness some of the beneficial effects of kindness; the warm sensation in the chest, the restoration of faith in humanity, put a smile on their face, perhaps feel a connection with others, perhaps give them an idea of how to make their world a better place.
