For this assignment in Art Direction of Advertising, we were asked to create a campaign for Benjamin Moore Paints. The copywriter Alexandra Weinberg developed the moodboard inspired by the concept: We are surrounded by color for a reason, so why not put it on the walls? The photographer Julia Alcantara worked to create the best solution for the photo shoot. This is the result.
Photographer: Julia Alcantara
Copywriter: Alexandra Weinberg
Assistant: Lucas Cavalcante
Professors: Stephen Hall; Gregory Ceo
Savannah College of Art and Design