Traditional magazine advertisement. The image reflects Blue Buffalo's homage to pet dogs' heritage and instincts, while the ad is humanized by testimonial copy from fictional customer and dog owner David Campbell. The new tagline "from our pack to yours" reflects the familial nature of dogs and the close relationship Blue Buffalo has to its customers.

A banner ad for Blue Buffalo complements the campaign by referencing dogs' heritage and instincts. Simplicity and clean visuals was important. Details considered included ensuring that the dog in the photo was running toward the Blue Buffalo logo, and not away from it.