This brief consisted of using the poet Sir John Betjeman and the creator of Velcro George De Mestral’s creative talents together to create a final packaging idea. I had to imagine they met at some point in life and collaborated on an idea and this is what they would come up with.
Final
Idea
George De Mestral and Sir John Betjeman would meet and discuss the influences of their creations. De Mestral came up with the original idea for velcro when walking through a park and realised the burrs sticking to his clothing as well as his dog. He looked in to this further to see a ‘hook and loop’ had been formed. He then worked with seamstresses in France to come up with the concept for Velcro using the hook and loop.
Sir John Betjeman wrote poems about England and how horrible it was that things were being destroyed during the war. In his later life he was a supported of preserving Victorian buildings. He worked with Architects and taught seminars about these issues.
Concept
My concept incorporated both these ideas. Both of these extraordinary people begin the journey for this concept by walking through a park reflecting De Mestrals discovery. Here they find berries and fruit and used them to make jam. Just like De mestral used natural ingredients to create his idea for hook and loop. Victorian architecture is reflected in the jam jar idea as the fruits are being ‘preserved’ in the jars.
Each ingredient is sourced in open green areas in England and Switzerland which is where both are originated. Each Jam has been named after specific buildings that the John Betjeman Society has managed to save. The description of each jam reflects the name of the building and gives and idea of where it can be consumed.
The branding for the packaging is made up of buildings saves by the John Betjeman society as well as other Victorian buildings that may need saved in the future. These packs will be used as picnic bags and the handle is there so they can be easily carried. The target audience for these packs will be walkers and people who visit country parks and wildlife centres. I feel that these would be sold in a stall and money from each of them will be donated to preserving Victorian buildings in England and Switzerland.
