We are halfway through the year 2015 but some business trends are still unseen. Let us take the time and review what business strategies have already been implemented and what things are still needed to change. This way, our team of marketers in Axis Capital Group, a company lending financial assistance to small business owners in Nebraska and has now expanded to Singapore and Jakarta, Indonesia have based our succession of campaigns. You who are still starting with your own business can also create better strategies in the future.
1. Use Social Media Networks for Content Distribution
LinkedIn and other social networks has been fast developing and growing this decade. This year, LinkedIn is still expected to rise as one medium to distribute contents about your business.
As we all know, social media networks are good places for content distribution, but LinkedIn has several features that make the platform more versatile than Facebook, Twitter, and others for this purpose. If you still don’t have any LinkedIn account, you should start making one now to take full advantage of its features for your business.
2. Improve Social Media Integration
A study in Jakarta, Indonesia shows that one way people recognize brands is because of its frequency to be mentioned in social media. LinkedIn is not enough to boost your company, especially when you are still starting in the industry. As the virtual world is fast evolving, so should you. Adding social sharing options to websites, blogs and email messages can greatly increase than range and effectiveness of the campaign. Even when you don’t have any marketing team, you can make a social media account under the name of your company but make sure not to flood your accounts with irrelevant information or people may think of your as scam.
3. Preparing for New Technologies
Being in the business, you should review what’s new in your specific field. If there are new technologies you should invest into, you should think about it deeply. You would not want to make a bad impression to your potential customers if they happen to visit your office and find outdated equipment. Having advanced technology in your office will not only benefit your image but your productivity as well since your tasks will be easier and more convenient with new systems and data base integrated in advanced machineries and equipment.
By the end of 2015, a lot of people should be using wearable technology devices. Though it's hard to say how difficult it will be to market on wearable, this is something that marketers should keep an eye on.
