2012/2013: The historical brand Yves Saint Laurent becomes Saint Laurent, under the guidance of the new art director Hedi Slimane .
This is an accademic project given by Polimoda : analize the brand identity, imagine which could be the brand new direction, create a new brand image through communication tools such as an istitutional advertising campain, an ipotetical event, and an online blog layout .
1st part: advertising campain . chose some testimonial among the new faces of that year, imagine a join venture with an artist : the street graffiti artist Andre Saraiva, and create some double and single images .
