PROJECT
Sangobion Femine introduction to the Indonesian market.
BACKGROUND
Sangobion Femine is an iron supplement specifically formulated with Metafolin.
It is an active form of folic acid designed for better, faster absorption*, that supports
the production of red blood cells which transport oxygen around your body.
BRIEF
Educate women about Sangobion Femine and the importance of Metafolin for during menstruation.
Deliverables: Print Ad/ Poster.
CONCEPT
"It's All About M"
Educating women about supplements and substance they are not familiar with can be challenging as
the communication can become boring, sterile, and hard to digest. Therefore we intrique our target
audience by starting the conversation with the type of information they like to read; urban legend and myths!
MYTH #1
"You cannot swim during menstruation"
MYTH #2
"Don't wash your hair during menstruation"
MYTH #3
"Avoid exercising during menstruation"
MYTH #4
"Frequently changing your sanitary napkin during menstruation = Not normal"
Creative Director: Anton Santosa
Art Director: Evelyn Wongsosaputro
Copy Writer: Vercelyno Adrianus
Designer: Evelyn Wongsosaputro, Cecilia Kineta
Agency: Y&R/ The Campaign Palace
