As an aspiring fashion and commercial photographer, I decided to shoot commercial fashion imagery showcasing men’s street style fashion for the British urban brand Topman. This imagery would be used for in store advertising, magazine ads or web advertising. The images are all shot with a very clean and natural look while on location in urban areas. This group of images is not a campaign but a collection of multi-faceted images that illustrate the different styles that Topman has to offer versus selling one type of look. To make this project my own, I diversified my choice in models to expand the brand’s demographic for the American market. Overall, this body of work is true to the brand as well as my aesthetic for crisp and commercial street style images.