Dani Loureiro's profile

LEGiT Don't Conform Campaign

Dani Loureiro
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Typography
At the beginning of this year illustrator, Jade Klara, and I were commissioned to illustrated a series of 8 large format posters for LEGiT clothing stores across South Africa. This artwork was then used across mutliple platforms as part of the Don't Conform Campaign. These are my four posters with application onto backwall murals and store-front window decals.
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
colour variants
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
Back-wall mural artwork
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
Artwork for vinyl window decal
legit south africa Dani Loureiro posters in-store Retail birds Forests Ocean lanterns
Behind the scenes video for social media
Agency: Black River FCB
Creative Director: Heloise Byrne
 
THANK YOU
LEGiT Don't Conform Campaign
Published:
Dani Loureiro's profile

Owner

Dani Loureiro's profile
Portland, OR, USA

LEGiT Don't Conform Campaign

A series of large format illustrated posters for LEGiT clothing stores in South Africa as part of their Don't Conform Campaign

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial