Formerly a pure-player and now based in Portland, Oregon, Solestruck is one of the largest online shoe retailers in the United States. With Solestruck’s mission to rid the world of ugly shoes and only having one brick-and-mortar store, the brand has a lot of room for expansion, not only in the United States, but also in the world.
Being that Solestruck sees itself as a medical clinic for the shoe addicted, it made sense to launch a Solestruck pop-up shop to bring awareness of the brand to the East Coast, specifically to New York, as a retailer and to its in-house brands, exclusive brands and unique collaborations, for which Solestruck has now gained a shoe cult following from its customers.
