CLIENT: Carvel Ice Cream Cake
IDEA: Ice cream cake is a special kind of cake. One you can’t break a bond with, even if you try. This promotional campaign will remind you how delightful a slice of ice cream cake can be, especially when served with some passive aggressive love.
Art Director: Hannah Rand
Copywriter: Connor Addario
IDEA: Ice cream cake is a special kind of cake. One you can’t break a bond with, even if you try. This promotional campaign will remind you how delightful a slice of ice cream cake can be, especially when served with some passive aggressive love.
Art Director: Hannah Rand
Copywriter: Connor Addario
FACEBOOK PAGE
If you've clicked that unlike button, get ready to spend your birthday with us. We've got some gifts for you that just might change your mind.
Or at least we thought it was. Spare us the whole, “Your invitation must have gotten lost in the mail” excuse. Once you unliked us, we knew exactly what was going on. So we decided to call you out. Hope you don’t mind. After all it is your big day— enjoy the limelight. Now you can have your cake, and eat it too, on us. Happy Birthday, from Carvel.
CARVELS "What We Had Was Special" PROMOTIONAL PRODUCTS.
(Facebook users recieve these items on their birthday if they've unliked Carvel)
(Facebook users recieve these items on their birthday if they've unliked Carvel)
"Thanks for the unlike" ICE CREAM CAKE
BIRTHDAY CARD
Today marks the day of your birth.
It also marks another day passed since you unliked us.
So, what better way to celebrate than with the very cake you’d be missing?
Special, just for you.
Along with some gifts that might change your mind, maybe get you to like us again too. And if not, that’s okay.
Not really though.
Happy Birthday!
PROMOTIONAL PRODUCTS
