DESIGN BRIEF
To select any brand or store and to design the overall VM(visual merchandising) of the store.
CONCEPT
A concept design of the independent store for Swatch has been created. The ground floor is dedicated to the newly launched collection by the brand. The collection is all about vibrant colors. Simple, sleek and vibrant. It catches your attention!
The store is of 2 floors. The front of the ground is purposely kept transparent throughout so that the colorful store interiors is visible from outside, so as to attract the passersby. At the right hand side of the store, is an enlarged watch displayed. The color of the watch displayed, changes as a person passes by from its front. This compels the person standing outside the store is emotionally compelled to enter the store and experience the interactive visual merchandising.
The floor of the store has been created in the form of the logo of the brand.
The rest of the Visual Merchandising of the store inside in sync with the new collection displayed.
The entire collection is displayed on the nesting tables along with the product code attached to them.
The watch in which the consumer is interested, can be explained on the 2 tables placed alongside. There is one each for male and female separately. The table tops are digital interface which is consumer interactive. The moment consumer enters the model no. the exact specifications and information of that watch is displayed on the screen. As in the material used, color, waterproof etc. There is also an option for choosing the environment for the watch. Here, the consumer needs to enter the environment area( Casual/formal/party), time(day/night), dress style(Indian/western) etc. The image of the consumer is captured and a new image of the consumer is created wearing that watch in that particular environment, time , dress etc. the consumer now gets the entire feel of how he or she would look with the watch.
The window display at the front of the top floor is depicting the lateral project of the brand under which they are opening several new stores in the major cities of the world and reaching out to different cultures. The red and black silhouette is of the famous world monuments and then there are hot air balloons.
Since, it’s an independent store, there have been a space created for stocking inventory, pantry and washroom as well. Efforts have been made to conceal this area amidst the visual merchandising of the store interiors.
The top floor is dedicated to the rest of the collections and the classics offered by the brand.
