Sevenoaks Shopping Centre spring campaign - Feel Good Inside. The concept was to show the range and quality of offerings at Sevenoaks, in a softly fashion-forward style. Models were photographed in "everyday" situations, in real locations, propped with products and visual references to shopping centre services in every shot.
Concept, creation of tagline, design/production of all collateral; coordination of talent and locations; art direction of photography; propping/styling using products and fashions pulled from participating store in the centre.