The agency was tasked with switching Tracker’s product ads form ‘metal’ to ‘flesh’. The real-time vehicle tracking and fleet management company wanted to make its products more known to Joe Public.
The idea was to communicate a very technical product offering in a very functional story-like format using icons and organized layout. The iconic design items, colour and photographic mood and tone pulled the ads together.
Additional credits: Vanessa Pearson (Creative Director), Peet Engelbrecht (Copywriter), Conan Green & Byron Liatos (Idea and Copy)