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PIKLUCAS - Worlds

Three worlds in 20 seconds - Directed by Javier Lourenço

Wrigley´s launched Piklucas for the Mexican market. Spicy sweets that come in three flavours: watermelon, tamarind and chamoy (a Mexican sauce).
Agency DDB asked us to develop our vision for three imaginary worlds and bring to life the characters in each of this worlds.
We designed three surreal environments and we animated the characters in a cartoon style. We also created a watermelon sea, an amusing tamarindo tribe and a volcanic and apocalyptic scenery of chamoy.
The idea was to transmit awsomeness and joyfullness. More than “Around the world in 80 days” it has been around three worlds in 20 seconds.
4HUMANS

Director: Javier Lourenço
Art Director: Ezequiel Torres
3d Lead: Alan Jonathan Iriarte
Producer: Natalia Kosinski
Executive Producer (Argentina) 4Humans: Patricio Verdi - Franco Bittolo
Agencia: DDB México
Creative Directors: Walter Aregger - 
Producer (México): Gato
Executive Producers Gato: Nicolas Woller - Diego Beyró
PIKLUCAS - Worlds
Published:

PIKLUCAS - Worlds

Wrigley´s launched Piklucas for the Mexican market. Spicy sweets that come in three flavours: watermelon, tamarind and chamoy (a Mexican sauce).

Published: