Optym's Core Values Poster
Our marketing team developed a set of core values to guide our daily work and reflect our dedication to making a positive impact on the world. These core values are displayed in a series of posters in our offices around the world; the images and text are also included on our website.
We started with the text by asking everyone in the company to send us examples of what they felt our values were/should be. We then narrowed the list to a set that was concise yet complete, and we composed a description for each value to expand upon its meaning. The purpose of this text was twofold – to inspire our team to reach new heights and be mindful in our work, and to show clients and the general public what motivates us to do our best.
The visual elements in the posters include both unifying factors and individual distinctions. Each poster has the same general format with elements in descending order – an icon representing the value, the title, description and the name bar at the bottom. Color choices were all made from the Optym corporate palette, further unifying the posters. However, each piece also features unique design elements. For example, the Diversity poster includes a wider variety of colors, a star in which each point converges to one in the center, and dots on the points of the star (joined by the lines). These elements all reflect the value of embracing diversity and using it to become a stronger, smarter, better whole.
Art Direction : Sam Ahuja and marketing team
Design : Kellie Dubois
Design : Kellie Dubois
Texte : Janice C. Kaplan
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