Just For Men
Problem: Most men are not aware of the Just For Men product line for coloring facial hair. (Beard, Sideburn, Mustache, eyebrows)
Insight: A little grey facial hair, projects your overall look as “old”.
Solution: Display a series of portraits of men in different ages, with the impression of frustration due to their grey facial hair. These grey hairlines are extended to create a cobweb to indicate, neglect.
Snapchat: Following the print ad series, snapchat filters were made to promote JFM products.
Lock screen reminder to color grey facial hair: Once the reminder is set, a spider will appear and weave a web shaped as a mustache/beard/eyebrow till its time.
Thank you for your warm appreciation!
