The objective of this campaign is to communicate to the target audience that the NOOK is very customizable, unlike many of it’s competitors. The target audience are males and females, ages 30-50, who are avid book readers and travel or commute often. The deliverable of this campaign is a complete IMC program. I included four print ads, four outdoor media, and a microsite.
Outdoor: Baggage claim, Airport posters, Mall kiosk
Outdoor: Bus shelter
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