As part of my course requirements for my graduate program, I took a class on Design Futures. In this class, we studied how many external forces can effect a company in many different ways. We created various scenarios for the company (that we chose to study). These scenarios created a narrative that could explain what happens to the company in the futur. I chose to study L.L.Bean as part of this course. I chose this company based on its long-standing reputation as a company that provides exceptional customer service and satisfaction. I wanted to know more about the company as a whole and how it has survived the many changing years. Studying the past and present trends allows us to see how a company has adapted and could possibly adapt to the changing environment. The future is not set in stone, but the current trends and events allow us to see what could effect a company in a positive or negative manner.
This project is not endorsed by L.L.Bean or affliated with the company in any way. This is a student project.