In addition to producing content for A-B’s myriad of LED digital boards, Switch also develops brand programming and activation for the iconic Times Square location. For years, Budweiser has been at the center of the largest New Year’s Eve party in the world. Year after year, the NYC Times Square board leads the crowd in bringing in the New Year from major cities across the globe. For 2011, the Bud Brand Team and A-B Media Services wanted to enhance their NYE presence to keep NYE attendees in the square engaged as well as expand Bud’s reach online and across the nation. Bud worked with Switch to create a program to invite Times Square and nationwide online consumers to participate in Budweiser’s Countdown Celebration