For this, I was asked to design something that fit the existing aesthetic of a brand of our choice. I chose to create a catalog/style guide for Madewell clothing company. I wanted to create something simple that fit the aesthetic of Madewell. I made the theme of this seasonal catalog to revolve around the use of denim, because it is a popular trend with Madewell. I tried to also choose photographs that reflect the Madewell brand.