EMBARK is a travel magazine that focus on beautiful photography and the experience that goes along with travel. EMBARK focuses on simple elegance that features large beautiful photographs to inspire travelers to go out and explore new places. EMBARK focuses on a more personal way to travel, so their logo is made with hand drawn brush lettering. This reflects both the personal experience and the whimsy that goes hand in hand with travel. We chose the dark grey color to keep the design sleek and to allow for a wider variety of beautiful imagery to be used with the logotype.