This video evaluates Nike Cleats using the concept of the "4 E's". A good product should be effective in the categories: Efficiency, Elegance, Economics, and Education. We found that Nike as a brand is very effective at covering these four categories. They excel in elegance, efficiency and education, while economics could stand to be improved. However, though Nike products tend to be expensive, they are also long lasting. 

 

This video was the required length of time, and included all of the required information. However, after seeing the videos from other groups, it was clear that our video was not the best. It was somewhat boring, and didn't explain in much detail what we were talking about. We were not very efficient with our time usage, and could have used the time better to cover more important details.