Binggrae is a famous brand from South Korea and one of the most popular products is 바나나우유 or simply banana milk. These ads were purposed for their summer campaign with the headline of "Refreshing Summer with Binggrae". The chosen brand ambassador(s) are a popular K-Pop boygroup, B1A4. They were chosen because their bright and sweet image fits the product's market.
The design and mock-up for the Billboard Ad
The design and mock-up for outdoor/transit ad (subway stations and bus stops)
The design and mock-up for the print ad in a magazine
Disclaimer: these are only school assignments for Media Planning class. I do not own B1A4, Binggrae Banana Milk, the photos and mock-ups used. I only own the illustrations and copywriting, headline and bodycopy included.
