This was a multi-year Hispanic Soccer program in which Coors Light aligned itself with Mexico's premier pro soccer league Liga BBVA Bancomer as its official beer sponsor here in the U.S. This effort focused on creative platforms like "Bringing Home the Stadium and "true fan passion - the Súper Fanáticos of futbol" those fans who are in it for the long-haul. The program intended to bring home the excitement of the live game stadium experience to the fans at home stateside in the U.S. who couldnt be at the live games. We also wanted to represent these super fans by creating visual elements and promotions that speak to their super passion. 
 
In addition to the National tools, additional tools where created by bringing in an alliance with specific teams of the Liga BBVA Bancomer (Mexican professional soccer league), to better cater to the specific regional markets.

Creative Director: Monica Ramirez Nadela 
Associate Creative Director Director: Kazim Ali Fahim 
Art Director: Maria Vidal 
Print Production: Robert Cordova
Photographer: Alberto Oviedo