For this packaging project, I wanted to design a pack of hard root beer that is only 4% alcoholic but give it a high end and trendy look to be seen as a credible craft beer brand. The goal is to offer a beverage for people who may not like beer, that is low in alcohol content, and can drink it without feeling embarrassed. This fictitious
brewery, Native Bear of Hot Springs South Dakota, is run by two brothers who never wanted to grow up and want to bring a youthful taste to adulthood with this hard root beer.
brewery, Native Bear of Hot Springs South Dakota, is run by two brothers who never wanted to grow up and want to bring a youthful taste to adulthood with this hard root beer.
