We crafted a dynamic music program for Miller Genuine Draft called FreshTaste where we aligned the creative platform with the brand positioning of "Fresh from the tap taste" and offered up a consumer retail promotion in which we partnered with emusic.com to offer our fans free music downloads featuring Fresh Alternative Latin acts. This program was activated at retail with engaging offpremise and onpremise tools like POS and Scion mobile DJ vehicles with customized graphic wraps. 

 

I led the art direction on this program working with well renowned liquid photographer, Martin Wonnacott, to create these amazing liquid guitar and DJ turntable visuals. 

Creative Director: Robert Sosa 
Senior Art Director: Kazim Ali Fahim 
Production: Robert Cordova
Photography: Martin Wonnacott