View the website: clemsontigers.com/clemsonwill
From the press release: "The Clemson Will outlines the athletic department’s pledge to provide student-athletes with the tools to accomplish the department’s mission of excellence in academics, athletics, and personal, professional and social development."
Since many of the tenets included in the Clemson Will had already been established and wouldn't be considered new news, the main goal of the project was to package all of Clemson Athletics' efforts towards student-athlete welfare in an easy-to-consume presentation.
The decision to create a micrsosite was made because it provided an opportunity for greater customization and, ultimately, a more visually appealing presentation.
The text copy was compiled and written by Director of Athletic Communications Joe Galbraith with assistance from other senior administrators. Associate Director of Creative Media Jeff Kallin designed and edited the site entirely by himself. The initial layout process took approximately 20 hours to complete.
The link was shared by local media (Greenville News, Charleston Post Courier, WYFF, Anderson Independent Mail) as well as national outlets like the NCAA.com and D1 Ticket newsletter.
