The following is a brand-centric script detailing the history, intention and credibility of Jewel Africa, a multi-million dollar company who deals in diamonds and African art and markets to tourists.
Jewel Africa, South Africa’s leading diamond and tanzanite retail experience is located within the precinct of the popular Monte Casino in Johannesburg and 10-minutes from the V&A Waterfront in Cape Town. For twenty two years, Jewel Africa has become a first choice destination, hosting over 50 000 guests every year. Passionate about Africa’s riches, Jewel Africa is renowned for a guest experience which is unique, inspiring and unforgettable. A combination of education, luxury treatment and top quality merchandise has shaped an extremely successful business – recognized today as South Africa’s largest retailer of its kind.
Taking home a piece of Africa is both memorable and treasured for generations to come.
Through powerful partnerships with world leading industry suppliers of both diamonds and tanzanite, Jewel Africa has vested interests in mining, cutting, polishing, jewellery design and craftsmanship. Backed by De Beers and the world’s largest polisher of rough diamonds, Rosy Blue, Jewel Africa is able to offer guests the benefit of choice, quality, superior value and integrity.
The multi-lingual expert staff are dedicated to providing consistent word class service with experiential education lying at the heart of the distinctive offering. Guests discover the fascinating mystery of diamonds and tanzanite through personalised presentations, empowering them with the knowledge they need to make secure purchase decisions. Highly skilled on-site goldsmiths captivate guest onlookers as they carefully combine the guest selected precious gemstones and jewellery pieces into exquisite masterpieces.
Jewel Africa has 2000 diamonds on display, over 300 loose tanzanite and gemstones as well as over 6000 exquisite jewellery pieces, awaiting discovery. Jewel Africa stands proudly behind quality standards, offering only GIA, EGL SA and Forevermark diamond certification as well as independently certified Tanzanite.
Jewel Africa’s offering extends further, as guests journey through Nguna, where authentic Africa art, textures, culture and heritage are showcased.
Each showroom boasts a spacious one thousand square metres, accommodating both large and small groups as well as private interactions. With high security presence, Jewel Africa guarantees a safe shopping environment and full service support during and after their purchase. Complimentary refreshments and shuttle services ensure that a guest’s every possible need has been taken care of.
As the number one retailer in South Africa, Jewel Africa continues to add extra-ordinary value to all who associates with the brand. Relationships built on integrity continue to drive success and Jewel Africa will forever deliver the promise of a truly memorable South African experience.
