For this project, I was commissioned by an NYC tech startup to create posters that illustrated the following concept:
- Sneaker enthusiasts will try to purchase sneakers for "sellers" on PayPal through PayPal gift to avoid transaction fees
- However, the "sellers," are really scammers and send shoeboxes full of rocks once the payment goes through
- Sadness for the (now decidedly poorer) sneaker enthusiast
- Should have used [sneaker exchange] instead! (hashtags referenced as well as availability on both the AppStore and Google Play)
Here, I mocked up a few loose ideas based on the sketch I was sent depicting an empty shoebox filled with rocks. I created all the drawings digitally in Illustrator and finished the posters in Photoshop.